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VBG: Playing the GAME with Retailers
Posted by Sinan Kubba, 239 days ago

When buying games, I traditionally swear by online retailers because they usually offer far better prices than high street stores, similar to how it is across the ocean, so I’m told. Take the playground of sack that is LittleBigPlanet, released for the PS3 late last year; it’s now selling for the bargain price of £13 ($19) with free delivery from Play.com, but in-store it’s going for anything between £20 and a disturbingly chunky £40 ($29-59). OK, I’m not trying to promote the idea of the lazy, obese, anti-social gamer, the kind who orders a delivery of one large pizza with a side order of a medium pizza, all from the comfort of the sofa’s hefty butt-indentation, but I do like idea of the game coming to me rather than vice versa, especially when I don’t have to pay extra for the privilege of heaving my hefty butt to the store. Sometimes, however, you need a video game right there and then, and simply cannot afford the patience for snail mail. One of those occasions occurred a couple of weeks ago.

It was Friday, and I needed to get hold of the DS re-release of Chrono Trigger, Square’s highly acclaimed role-playing game of 1995. Since everyone had told me that I needed to play it, I decided that I needed to play it, just to shut everyone up. I needed a copy that particular Friday because I was spending the weekend in my girlfriend’s barren new flat. Knowing that her Saturday morning and early afternoon always consisted of sleep (as many would say it rightly should), and that her flat was at that time less engaging than the Wii’s back-catalogue, I decided I’d pick up Chrono Trigger to keep myself occupied, especially since it was on sale in GAME. This was a mistake. Trying to get hold of it was a nightmare. Of the fifteen or so relatively near GAME stores that I contacted, only half actually answered my call, and those that did told me they were sold out – of a game that was two months old (or 14, depending how you look at it) and had hardly been lighting up the charts. I went to my local GAME to find plenty of copies of Chrono Trigger on the shelf, only to pick up one, take it to the cashier, and find out that it was all a big, fat lie; out of stock, again.

The ordeal amplified my already burgeoning dissatisfaction with the UK’s biggest video game retailer. Sure, they have some good qualities. The staff are pleasant, if sometimes absent, literally and mentally, but that just solidifies my belief that they’re gamers, a belief stemmed from the typically respectable amount of gaming knowledge they display – GameStop customers reading that are green with envy. Also, their prices are quite competitive... for the high street, that is. They don’t compare with online retailers, but at least they don’t slap a sticker on their customers’ heads that reads ‘MORONIC SPENDTHRIFT – HA!’, which HMV and Zavvi may as well do. £45 for Golden Axe: Beast Rider? Please.


Rating: 0.0, votes: 0
 
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  #1 Apr 21, 2009 16:32:11 239 days ago
Lawrence Sonntag
3 Comments
That sucks, but your best recourse is to shop from someone else. Retailers don’t change unless they have to.
 


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