In this downsizing economic time, many companies are being forced to close down shop. Others are lowering their revenue estimates to a much more modest figure. On the other hand, Playlogic Entertainment has more than quadrupled their revenue forecast from 9 million to 40 million. The question is, "how?"
To be successful, you always need a proper plan of action. When we spoke with Playlogic, they discussed with us how they had spent the past few years developing a solid road map to reach their final destination; to become one of the key players in the industry.
Their first action was to seek out talented people and companies to surround themselves with. Reverb, best known for helping launch the Guitar Hero and Rock Band franchises, was brought on to handle public relations and marketing. From here, they began a relationship with Fox Studios and secured the rights to their upcoming feature film, Aliens in the Attic.
One of the largest difficulties facing a new company is the lack of already developed IP’s. Playlogic seems to have found a way to sidestep the issue using well loved public domain characters in their upcoming game Fairy Tale Flights. By pitting Little Red Riding Hood and Snow White in a hack-and-slash co-op adventure, they have created a “black-humor-slapstick-comedy-gore setting,” reminiscent of classic cartoons like Tom and Jerry (albeit more violent).
Playlogic feels they have also solved the issue of distribution. They’re one of 18 publishers to currently hold a license across all major platforms (Sony Playstation, Nintendo Wii, Xbox 360), and they also have global publishing rights on the iPhone and iPod touch. They are also working closely with other major industry players, such as Atari and THQ on an in-house, digital distribution website known as www.GamEssence.com.
If nothing else, Playlogic has clearly positioned themselves well as they attempt to take on the larger, stalwart publishers. Just as with the classic story of David and Goliath; size isn’t everything. Keep Playlogic on your radars, as this company looks to be on the rise.