Based on the critically acclaimed animated series, Bleach: The 3rd Phantom marks the first time the series ventures into the Strategy RPG genre. A spinoff from the main narrative, this Bleach videogame features an exclusive storyline that has been created from the ground up while being supervised by Tite Kubo, the author and creator of Bleach. Shedding light on events that transpire before the animated series begins, players get to choose who they want to play as the story centers between two fraternal Soul Reaper twins, Fujimaru Kudo and his sister Matsuri Kudo.

With a cast of over fifty playable characters, players will discover a wide range of dynamic personalities as they journey through the game. With each character having their own unique skills and strengths, players will be able to adapt to any situation as they build an army of up to eight Soul Reapers. Multiplayer is also featured which allows up to two players to battle head-to-head via Wireless Mode.