Gearbox's third entry in the venerable Brothers In Arms series heads up to the front as with the first of the series for next-generation systems. Delivering on the franchise’s compelling story, unrivaled authenticity and intense squad-based action, Brothers In Arms Hell’s Highway drops you into Operation Market-Garden, the largest airborne operation of World War II. Lead Matt Baker, Joe Hartsock and the rest of the 101st Airborne Division as they fight to open "Hell's Highway" in a daring bid for a quick end to the war. The game , makes use of the new Unreal Engine 3 technology for its delivery of the war experience, with new cutting-edge gameplay features and a completely redesigned online component.

• Brothers In Arms Hell’s Highway - next generation: The classic authentic, squad-based combat series explodes on next-generation hardware, offering unprecedented graphics and features.
• New Story, New Setting. Follow Matt Baker, Joe Hartsock and the rest of the 101st Airborne Division in “Operation Market-Garden” as they fight to open famous “Hell’s Highway” in a daring bid for a quick end to the war.
• Live the life of an enlisted man: Get orders from HQ, go on patrol, spot the enemy and set up a devastating ambush. For the first time, finding the enemy before they find you is part of the challenge.
• Unprecedented character design: Lifelike characters look, talk, move and think with incredible realism. Game characters interact with the player and each other like true brothers in arms, trading ammunition, helping wounded allies and civilians, working together to man team-operated weapons, and more.
• Rich cinematic experience: As the squad leader, you interact with and get to know your brothers. Each character has his own personality, unique story and background, and grows through the game.
• Powerful new units under your command: Players can use or command combined arms teams – machine gun crews create intense fire, bazooka crews destroy buildings and tanks, and mortar crews pound the enemy from a distance.
• Step into the boots of a soldier: Hit the dirt and get prone, rip grenades from your chest and hurl them at your enemies. See and feel the blast of nearby explosions.
• Completely new multiplayer experience: Fight major multiplayer battles with dozens of players on each side; all the intensity and accessibility of Deathmatch meshed with the squad-based gameplay that helped make Brothers In Arms® famous.
• Destroyable cover: Keep your men moving and choose your cover wisely – simulated with real physics, weapons will damage, dent, scorch and destroy the world around you.