Ubisoft CEO Yves Guillemothas outlined what he thinks is the future of Ubisoft. To what may be a surprise, he believes that Ubisoft has to expand beyond computer games. His goal is to transform Ubisoft from a videogames publisher to a multimedia entertainment business.

Guillemot has revealed plans to place Ubisoft at the centre of CGI movie production, as well as branching out to new game genres and TV productions. Ubisoft’s Quebec studio is central to his plans, as its ramping up its animation and CGI business, as well as developing Ubisoft’s first 3D game.

“Our goal is to create a studio that will be very high quality, our goal is to try to get to the level of quality of Peter Jackson’s Weta studio," said Guillemot.

“We don’t need to be always making the movie but what we have to do is make sure that what’s necessary for our games is done close to us so we can reuse assets. Or we can have a specific relationship with a director who is going to do 3D imaging in such a way that we can also use them in our games."

"The goal is to produce the images, the animations, to work on defining scenarios, because that’s what we need in our games. For the rest, we will start by working with external companies that are interested and know this business, but we will make sure that movies are coming out at the same time as our games, as our books and other ancillary products."

It’s definitely a bold move by Ubisoft, and if it goes well, it could catapult them to the top of the chain. Be sure to check back to TheGameReviews.com for more news regarding Ubisoft and all other Industry news.