Halifax-based search company, part of IT Interactive Services Inc., GenieKnows.com, has debuted the launch of version 1.1 of its Games search engine, offering a cleaner, more relevant and better focused alternative online destination to find information contained within the Games sector.

Barbara Manning, President and Chief Executive Officer at GenieKnows.com noted, ’’The release of GenieKnowsGames.com’s version 1.1 of our games vertical search is a great achievement in today’s competitive search industry. In just a few short months we’ve dramatically improved our Games search technology, allowing users to access a smarter and more focused version of search while avoiding the clutter that appears in other search engine results.’’

Ms. Manning continued, ’’The major features of this version 1.1 release include a much larger and refreshed index which has increased the search result coverage and additional blogs and news feeds.’’ GenieKnows.com’s vertical search products gives users the ability to condense their search results within the Games, Health and Local markets, without the need to visit multiple websites to source information. The launch of version 1.1 provides GenieKnows.com advertisers with the ability to buy precisely targeted ads related to these verticals and to increase the propensity for positive ROI from online advertising campaigns.

GenieKnows.com is a division of IT Interactive Services Inc., a privately held, Canadian Internet technology incorporation based in Halifax, Nova Scotia, incorporated in 1999. IT Interactive Services is a leading developer and provider of performance-based marketing services for the Internet. The Company’s primary focus is to narrow the field with niche focused search platforms that provide users with targeted and relevant web results.

IT Interactive Services’ brands, including GenieKnows.com, GenieLocal.com, GenieKnowsGames.com, GenieKnowsHealth.com and GenieKnows.co.uk have become widely known and respected, offering users relevant search results.