Back on August 6, the word was spread via the medium of VG247 that Activision was selling and halting all the current projects in the World In Conflict development studio Massive Entertainment as part of its post-merger cleanup. Despite this drastic change in infrastructure, the company’s executives, namely the company’s president Martin Walfisz, said that Massive would make it through this disruption as it has done so many times in the past. This commendable optimism has been reinforced frequently through the words of Massive Entertainment’s Vice President David Polfeldft, who talked with VG247 about how the company was making it through this period of uncertainty.
Polfeldt placed a positive view on the situation by noting that Activision’s decision to let the firm go could actually impact the company for the better, as it could allow Massive to recapture its old magic. Polfeldt explained to VG247 that Massive’s current situation is “exciting when you’ve been inside a publisher for six years." He continued by saying that it will give Massive the room it needs to do some “shopping for projects or investigating our network to see what’s out there.” Polfeldt also went on to say that “if things work out this could well be a really, really interesting and positive move for Massive.” This could very well be the case considering the attention that their real-time strategy game World In Conflict has received, thereby making it more likely that it will be taken on by a new publisher, something that would not have been possible in the company’s early days, a time that was characterized by Polfedlt as being “just so incredibly hard that you’d kill yourself”.
All we job hunters out there feel your pain, David, we do. Still, in the end, Massive is left with quite a firm footing due to thefact that after six years of effort, the company now stands with a “90-plus game” to their credit and a “situation that is not as hard as it was ten years ago” which, according to Polfedlt, has been "quite a pleasant surprise." Well, I’m sure I speak for us at TGR and for RTS fans in general when I say that we hope Massive finds a good home soon, and that they keep giving us good titles to play.
Good luck.













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