You have to hand it to Bungie, the crew knows how to do some serious viral marketing. Those checking out the official Bungie site will be greeted by a "conversation" between a UNSC Comm officer and the "Superintendent" in which the officer tries to get the AI to provide information while the computer continually spouts gibberish. Here’s the full transcript of what they had to say:

<\> UNSC OFFICE OF NAVAL INTELLIGENCE

<\> CLASSIFIED SIGNALS ARCHIVE [ONI.SEC.PRTCL-1A]

< OPENED PER OFFICIAL REQUEST [DARE.V.500341(S1)]

SOURCE: URBAN INFRASTRUCTURE A.I. [SUPERINTENDENT]

RECEPIENT: PROWLER “TOKYO RULES” [COMM.DUTY.OFFICER]
>> NOTATION KEYWORD SEARCH: “EMERGENCY” “DATA” “CORRUPTION”
>> (...) ~ QUERY RUNNING
>> (..)
>> (.) VTT TRANSCRIPT AS FOLOWS...

[SUPERINTENDENT]: “METROPOLITAN EMERGENCY!”
[SUPERINTENDENT]: “METROPOLITAN EMERGENCY!”
[SUPERINTENDENT]: “METROPOLITAN EMER--!”
[COMM.DUTY.OFFICER]: “We know. Personnel are en route. Can you--”
[SUPERINTENDENT]: “DETOUR! PROCEED WITH CAUTION!”
[COMM.DUTY.OFFICER]: “--put Kinsler on the line?”
[SUPERINTENDENT]: [UNITELLIGIBLE > DOG GROWLING(?)]
[COMM.DUTY.OFFICER]: “Sorry, what?”
[SUPERINTENDENT]: “BE A HERO! REPORT VIOLATORS!”
[COMM.DUTY.OFFICER]: “Oh, come on... ”
[SUPERINTENDENT]: “METROPOLITAN EMER--!”
[COMM.DUTY.OFFICER]: “Listen. We have a report of core data corruption.”
[COMM.DUTY.OFFICER]: “I need you to upload your--”
[SUPERINTENDENT]: “PARDON OUR DUST!”
[SUPERINTENDENT]: “YOUR TAX DOLLARS AT WORK!”
[COMM.DUTY.OFFICER] “--logs for the last twenty-four hours!”
[SUPERINTENDENT]: “KEEP IT CLEAN!”
[SUPERINTENDENT]: “KEEP IT CLEAN!”
[SUPERINTENDENT]: “KEEP IT CLEAN!”
[COMM.DUTY.OFFICER]: [UNINTELLIGIBLE > PROFANITY (?)]
[COMM.DUTY.OFFICER]: “We’re sending a team, alright?”
[COMM.DUTY.OFFICER]: “Until they arrive, all additional comm needs to route through me.”
[COMM.DUTY.OFFICER]: “Repeat and acknowledge.”
[SUPERINTENDENT]: “OBEY POSTED LIMITS!”
[SUPERINTENDENT]: “YIELD TO UPHILL TRAFFIC!”
[COMM.DUTY.OFFICER]: “I’ll take that as a ‘yes’...”
[SUPERINTENDENT]: “PLEASE REMAIN CALM!”

~ QUERY COMPLETE

ARCHIVE CLOSED >

Sounds like Bungie is returning to the same marketing strategy that paid off big time with Halo 2’s "ilovebees" campaign. A similar stunt appeared on Bungie’s website during E3, before Microsoft sliced Bungie’s announcement off the end of their press conference to stay on schedule. Then, there were rumors that the "Superintendent" might actually be a 2D platformer. Of course, this post has very Halo-esque language (UNSC). In the meantime, we’ll wait with baited breath until the next "transmission" is made and a bit more mystery is revealed. I’ve never been so excited over an ad.