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Why We Should Not Expect a Wii Price Cut
Posted by Aaron Cooley-Themm, Nov 6, 2008 00:04

Nintendo President Satoru Iwata

If you’re looking for the Nintendo Wii to drop in price anytime soon, don’t hold your breath.

In a recent interview, Nintendo’s Worldwide President Mr. Satoru Iwata stated his opinion on dropping the prices of systems and the effects price drops have on the public. "This is my personal thinking, but when the model’s price-tag drops over time, manufacturers are telling consumers it’s better to wait, and I’ve always thought that was a mistake,” Iwata said.

Some people may mistake this as being money hungry, but don’t. Mr. Iwata also says that he thinks price drops do a disservice to those who purchase the system before the drop; they feel like they lost out. We all know the nature of the business is to make money, but Iwata is showing sympathy for those who have been waiting out in the cold, rain, sleet, or whatever other elements people have stood out in to get a Wii.

I don’t think anyone expected a price cut with Wiis still being in a shortage, but now we know we might not see one for quite some time.

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  #1 Nov 6, 2008 02:42:53
SirLarr
7 Comments

Iwata’s made similar comments about games too - he’s said that dropping games to half their initial price a few months after launch is a terrible practice.  Games should sell at that price initially if that’s the plan all along, just to be fair to the consumer.

The angle of respecting the consumer by not lowering the price is a good line, and it’s certainly charming if true.  The skeptic in me says that it’s just spin though - why try to increase demand for a product that is supply-constrained?  That just makes no sense from a business perspective.


 


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