Even though the games industry didn’t quite turn out to be as recession proof as some had speculated, it looks like at least one company, Nintendo, is bouncing back. However, it’s not all clear skies and sunshine for the Big N; as previous trends indicate trouble on the horizon.
Nintendo stock was hit hard during the formative months of the current worldwide recession, losing 45 percent of its stock value in 2008 alone. It is important to note, though, that even after such a steep drop, Nintendo’s stock was still priced higher than at any point in the company’s history prior to 2007.
After hitting a two year low in November ($34), the holiday shopping season inspired investors, and lifted the stock to its current point, closing yesterday at $47.40. This comes in comparison to modest holiday gains by competitors Microsoft and Sony which posted gains of only a few dollars in the month of December.
Sony’s stock rose by roughly $3 during the month, and Microsoft’s went up by $1.
Nintendo’s swift rise may not necessarily be all good news. Last year, after their stock hit historic highs, investors were quick to believe the stock had hit its ceiling and sold off their shares en masse. The result was the steepest stock devaluing in Nintendo history.
The company’s shareholders could be in some trouble if, like last year, jittery investors looking to pocket a quick profit sell off their stock once the holiday is over.
Nintendo has made some gains, to be sure, but will it be enough to counter the potential losses in case of a sell off? We’ll find out over the next few weeks as the holiday grinds to a halt.
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