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For one night only, the infection from Kijuju will spread all the way to a Pennsylvania town for the launch of Resident Evil 5.
On March 13, the local Best Buy in Stroudsburg, Pennsylvania will be changing part of their store into a haunted house in the hopes of selling a few copies of the game.
To create the RE5 experience, Best Buy will not be assigning employees to follow customers around, take their ammo and nag them, but will instead be dressing their employees as zombies and even staging a couple of scenes with the US Army complete with M16 rifles full of blanks, a live chainsaw and spraying blood.
“You want to get away from midnight releases,” said Dave Partenio, supervisor of gaming and media at the Stroudsburg store, in a quote originally posted on Kotaku, “We want to have a premiere game party for this game.”
The idea for the party initially came from Best Buy employee Drake Campbell, and once news of the event brought some attention to the store, other local organizations started to get involved, including a local university and a local US Army recruiting station, whom Campbell initially approached looking to borrow some costumes.
“I asked for fatigues and they said why don’t we just show up,” said Campbell, “So we upped the ante.”
Along with the military volunteers, other student actors will be playing roles during the haunted-house-style tour including doctors and scientists, and the tour will end with some sort of “big scare” for the customers before they’re led to the register to purchase their copy of the game.
In preparation for the event, a company called “Breaking and Entering Productions” is producing five short films to be used as advertising for the event, and will be covering the event through video, photos, and a “hopefully” a live podcast, according to their site.
Finally, Kotaku also reports that Best Buy execs are keeping a close eye on the success of the event, and their story suggests that if execs are happy with the outcome, we may see more midnight release parties like this from Best Buy in the future.
Customers attending the event are encouraged to leave their two-by-four’s, leather jackets and Nikon cameras at home, because that’s the wrong Capcom zombie game, and even among a bunch of Geek Squad Agents and “Blue Shirts” dressed as zombies, they would look ridiculous.
On March 13, the local Best Buy in Stroudsburg, Pennsylvania will be changing part of their store into a haunted house in the hopes of selling a few copies of the game.
To create the RE5 experience, Best Buy will not be assigning employees to follow customers around, take their ammo and nag them, but will instead be dressing their employees as zombies and even staging a couple of scenes with the US Army complete with M16 rifles full of blanks, a live chainsaw and spraying blood.
“You want to get away from midnight releases,” said Dave Partenio, supervisor of gaming and media at the Stroudsburg store, in a quote originally posted on Kotaku, “We want to have a premiere game party for this game.”
The idea for the party initially came from Best Buy employee Drake Campbell, and once news of the event brought some attention to the store, other local organizations started to get involved, including a local university and a local US Army recruiting station, whom Campbell initially approached looking to borrow some costumes.
“I asked for fatigues and they said why don’t we just show up,” said Campbell, “So we upped the ante.”
Along with the military volunteers, other student actors will be playing roles during the haunted-house-style tour including doctors and scientists, and the tour will end with some sort of “big scare” for the customers before they’re led to the register to purchase their copy of the game.
In preparation for the event, a company called “Breaking and Entering Productions” is producing five short films to be used as advertising for the event, and will be covering the event through video, photos, and a “hopefully” a live podcast, according to their site.
Finally, Kotaku also reports that Best Buy execs are keeping a close eye on the success of the event, and their story suggests that if execs are happy with the outcome, we may see more midnight release parties like this from Best Buy in the future.
Customers attending the event are encouraged to leave their two-by-four’s, leather jackets and Nikon cameras at home, because that’s the wrong Capcom zombie game, and even among a bunch of Geek Squad Agents and “Blue Shirts” dressed as zombies, they would look ridiculous.
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