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Wal-Mart to install game-trading kiosks
Posted by Lawrence Sonntag, 190 days ago May 19, 2009 02:29

I know what you think as you throw your five gallon tub of mayonnaise on the checkout conveyor at Wal-Mart. No, you’re not excited that it’s on sale for three dollars, you’re wishing that you could somehow sell games to a cold unfeeling robot on your way out the door.

Luckily, kiosk company E-Play will soon fulfill your non-condiment related dreams. Select Wal-Marts now have game buyback stations, according to Gamasutra.

You might already be planning the perfect crime - sell your copy of Big Willie Style as Killzone 2. Sadly, the folks at E-Play are one step ahead. Potential sellers will scan their jewel case at the kiosk and be presented with a price. If they feel like taking fifty cents for that month-old copy of Madden, customers will then insert the disk and game case separately into the kiosk. Only after the kiosk verifies the game can the seller enter in driver’s license and credit card info for payment.

While E-Play hasn’t released a specific list of prices, don’t expect too much. The company sates that prices will range from fifty cents to $25 for more recent titles, and will constantly review prices "to stay competitive," which might as well say "one dollar higher than Gamestop."

As it turns out, flaunting used game sales really just makes other business want in on the action. Unfortunately, analysts don’t see this kiosk business taking too big of a bite out of Gamestop’s market.

"I can’t see this having tremendous appeal to hardcore gamers, unless the credits are substantially higher than those offered at GameStop," Wedbush Morgan analyst Michael Pachter said. "Even if this takes off, it’s not going to make much of a dent in the used market."

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