According to Microsoft, it seems the 360 is winning the Grand Theft Auto 4 sales war with a ratio of 2:1 in America. Speaking to NextGen.biz, Aaron Greenberg, Director of Product Management for Xbox 360 and Xbox Live said:

"What we’ve heard anecdotally from our retail partners is that the Xbox 360 version of the game is outselling the PS3 version by a margin of two-to-one, That mirrors what we saw with pre-orders, but it continues to hold true at retail, at least for the first couple of days. It’s a great sign."

He went on to say: "But we expect that GTA IV is definitely driving a lot of people to Xbox 360. ... The fact that we know that we’re outselling [the PS3 version] two-to-one on the game is a pretty good sign that a lot of those games are going with a new console out the door."

With Reports stating that the Xbox 360 is selling more in the UK with over 55% of sales there, Microsoft has every right to be in a buoyant mood. Sony has responded to Microsoft’s claims, questioning the logic behind it. An SCEA Rep has said that the 2:1 ratio “doesn’t add up” from what they themselves are hearing from retailers. The rep declined to state what the numbers are until more concrete evidence is available.

Sony has stated that Grand Theft Auto 4 has increased Playstation 3 sales. A press statement from SCEA said, “As expected, the demand for Grand Theft Auto IV drove sales of the PlayStation 3 entertainment system within the first 24 hours, continuing the strong legacy of the franchise on PlayStation platforms."

So it seems both companies are seeing good results from Rockstar’s GTA IV, we will have to wait for those all important NPD numbers for April and May before anyone can call winners of the GTA IV battle.