Microsoft has the savior of mankind, Master Chief. Sega has the famous blue hedgehog that we all either love or hate, and Nintendo can be summed up in one word: Mario. So, where does Sony fit into this equation? Most companies have established their own sort of mascot that receives its fair share of games, each amassing mind-boggling popularity. It doesn’t have to be just one character, either. For Nintendo alone one can name quite a few popular characters who are synonymous with the company, such as Link, Samus Aran, and Princess Peach.

While Sony’s early days with the original PlayStation heralded the diminutive Crash Bandicoot, Sony has never truly had that one singular mascot that you’d see anywhere and instantly think to yourself, “Oh, man. I gotta get the next X game.” True, there were a few really great Crash Bandicoot games, but over the years, the franchise has all but fizzled out.

No, while fellow companies were making names for themselves through their series of mascot games, Sony has never really been one for heralding one emblematic character. Instead, through the years, they’ve sought to keep the spotlight on the fact that they have a large variety of different characters, like Sly Cooper, or even Ratchet and Clank. Some could argue that recently Kratos has become a character that gamers look toward as Sony’s flagship mascot, but with the upcoming release of the eagerly anticipated LittleBigPlanet, that notion is about to be turned on its head.