SEATTLE, Washington and CHICAGO, Illinois — November 9, 2012 — The American Dental Association (ADA) and PopCap Games today announced that their first collaborative Stop Zombie Mouth campaign has been a great success. More than 1 million trading cards were distrubuted by dentists across the United States leading up to Halloween, while PopCap’s Plants Vs ZombiesÔ was downloaded by trick or treaters more than 250,000 times in the week following the holiday. In order to meet demand, the deadline to redeem the free download has been extended to November 13, 2012.
“The Stop Zombie campaign was a tremendous success using a unique platform to improve the oral health literacy of entire families,” said Dr. Jonathan Shenkin, ADA spokesperson on pediatric dentistry. “The American Dental Association looks forward to future innovative collaborations that enable us to realize the goal of reducing oral health disparities.”
The goal of the Stop Zombie Mouth campaign was for adults to pick up coupons from ADA dentist offices or to download them directly from stopzombiemouth.com, giving them out to kids on Halloween instead of distributing candy. By the time the campaign wrapped on Halloween night, over 20,000 Stop Zombie Mouth kits had been created for members dentists of the ADA and more than one million packs of collectable trading cards had been distributed throughout the United States. By Thursday, November 8, over XXX people had downloaded the PC version of Plants Vs Zombies using one of the Stop Zombie Mouth coupons.
Throughout the month-long campaign, PopCap and the ADA sought to help both parents and kids make smarter, more informed choices for their dental health, utlizing PopCap’s family-friendly hit video game, Plants vs. Zombies as a tooth-friendly alternative to candy, along with a series of unique giveaway items and two specially commisioned surveys. In the surveys of kids conducted shortly before Halloween, PopCap found that 89% of kids surveyed would still like Halloween even if it was less about candy and more about other types of fun. Additionally, 93% of the kids surveyed would take a free video game over candy candy on Halloween night.
About the American Dental Association (ADA)
The not-for-profit ADA is the nation's largest dental association, representing more than 157,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. For more oral health information, visit the ADA’s website at www.MouthHealthy.org.
PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 400 people in Seattle, San Francisco, Vancouver, B.C., Seoul, Shanghai and Tokyo. PopCap's games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship franchise, Bejeweled®, has sold more than 50 million units.
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Plants vs. Zombies, Bejeweled and PopCap are trademarks of Electronic Arts Inc.